DESIGNED FOR PROFIT

This isn’t business as usual.

It’s a financial uprising.

Welcome to Designed for Profit —

the financial revolution for women who move fast, dream big,

and refuse to sacrifice their energy for someone else’s spreadsheet.

This isn’t about cookie-cutter cash flow plans or someone telling

you how to “budget better.”

This is about building serious wealth your way -

with strategy that honours your Human Design,

numbers that feel empowering (not exhausting), and

financial leadership that’s as expansive as your vision.

MEET THE FOUNDER & CEO

Hey, I'm Lucy

Qualified Accountant, Manifesting Generator, 4/6 profile, ex-corporate CFO turned profit coach for women who are done playing small.

I’ve seen what happens when brilliant, creative entrepreneurs are handed one-size-fits-all finance advice.

They shrink. They stall. They spin.

Not on my watch.

Here, we don’t just crunch numbers.

We build businesses that breathe with you.

Businesses that scale with clarity, cash flow and confidence - without contorting your energy to fit someone else's model.

This is your permission slip.

This is your profit plan.

This is your new normal

Here’s how we bring your business into alignment - financially and energetically:

Human Design as the Starting Point
We plug your business into your unique energetic blueprint so your financial plan supports your natural way of making decisions, leading, and creating.

Strategy That Makes Sense (and Money)
We get clear on what’s working, what’s wasting time, and where the real growth lies. No cookie-cutter dashboards. Just powerful, profit-first planning.

Energetic Integrity Over Endless Hustle
We build a rhythm that honours your capacity, your creativity, and your nervous system - so success feels sustainable.

Systems That Support You, Not Drain You
Simple tools. Elegant structures. No over-complication. Finance should feel supportive, not stressful.

The result?

A business that’s not just profitable - it’s aligned, easeful, and magnetic.

Start Here

Discover Your

Human Design

for Business

Ready to build a business that works with your energy, not against it?
Start by discovering your Human Design chart – the foundation of your unique profit path.

Work With Me

Serious profit. Zero burnout. All alignment.

Need full CFO support, stat? You need Lucy in your business.
Fractional CFO Services:
High-touch strategy, forecasting, and financial partnership for growing founders ready to scale without the chaos.
Perfect for: the business owner who wants to stay in her zone of genius, while I own the numbers.
Starting from $1,797+GST p/m

Learn More

Do you just need a liiiiiittle bit of Lucy in your backpocket?
BackPocket CFO:
This offer gives you expert financial mentoring - with just the right amount of structure to keep you moving, and just enough flexibility to not kill your creative spark.
📲 Weekly voice mentoring (Voxer or WhatsApp - your choice)
📅 Quarterly deep-dive calls with full pre-call analysis
🧠 Ongoing insights, accountability, and decision-making support
Perfect for: Founders earning up to $500k revenue who want to stop guessing and start growing.
$347+GST p/m

Join Now

For Everyone: Human Design Reading
Your business was never meant to look like anyone else’s. Let’s design it that way.
Human Design is your energetic blueprint - and when you build your business around it, profit flows. In this 1:1 session, we’ll decode your chart and align your strategy to how you were built to lead.
🌀 Includes Energy Type, Strategy, Authority, Profile & more
💡 Tailored insights for your offers, rhythm & profit potential
One-off 60-min session: $247 (inc GST)

Book Your HD Reading

For Everyone: The Profit Playground. 🎡
COMING SOON.
A finance membership, but make it vibey.
Finance should feel less like a mystery and more like a monthly ritual. Inside the Profit Playground, you’ll find simple templates, snappy trainings, and a custom AI bot (your Bookkeeping Bestie) to keep you on track.
🗂️ Plug-and-play finance tools
📼 Loom walkthroughs so you're never stuck
🧠 AI support that answers your questions in plain English
👯‍♀️ A growing community of founders learning to love their numbers
Perfect for: Early-stage entrepreneurs getting their financial foundations in place.